Wherever you are in your digital marketing strategy a content audit is always something you need to make time for.
We all know standing out with visual content is critical but you may be overlooking the potential images can have on improving your inbound traffic through SEO.
If you said “yes” to that question then let me stop right now and say – I totally get where you are coming from. I understand because I was unmoved by the hysteria around social media that appeared in every workplace about 5 years ago. I used to feel like the only person in the room that hadn’t drunk the social media punch as people got more and more excited about the endless client possibilities and limitless networking potential.
Content marketing is one of the most critical pieces of your inbound marketing strategy and yet it is often not fully understood or the impact fully appreciated. Whether you realize it or not your business is already using some form of content marketing. In the world of digital media if any aspect of your business is online content marketing is part of it. Do you have a strategy for how you create, curate, post and share your content on your website, your blog or your social media platforms? It takes not only a strategy but finding the right balance between the types of content, the social media platforms used and SEO.