Can live streaming video be leveraged to further strengthen your content marketing strategy? What should you be broadcasting? Why not start with these 9 tips to help you maximize the benefits of these new apps.
Brand storytelling is an effective way to share your story, sell a product or service or even take a stand on a particular topic. Storytelling is a way to be unique. Put your story into a video and you’ve just captivated your audience.
Is your business success impacted by what clients think of you? If the answer is “yes” then taking the time to assess and tidy up your personal brand is time well spent.
Your website analytics provide a wealth of user intelligence. So if you’re not tracking them you could be overlooking valuable target audience analytics and insights.
It is great to see doctors and other health professionals embracing online marketing. Content marketing provides the best route to reaching your target audience and transferring your knowledge to them in a meaningful way.
Who is going to win the mobile live streaming video battle – Periscope or Meerkat? More importantly, should your business buy into the current hype and leverage this technology?
Videos are consistently rated as the most engaging content. No surprise since you seldom hear about articles or podcasts going viral. There is science supporting the value of a strategic video.
I love marketing for its creativity, ingenuity and ability to connect with its audience. I love it even more when brands create an emotional connection with their target audience. In a real and genuine way through powerful content and a clear message that moves people to take action.
Do I really need a website if I already use social media? Yes, without a doubt having a website for your business is an absolute essential.
Was your business ready for Google’s mobile-friendly update? Aptly dubbed by some as ‘mobilegeddon’ because of the serious impact it could have on search ranking for those who were not prepared, especially for small to medium sized businesses.