In celebration of global entrepreneurship week we have gathered some of the most inspiring, uplifting motivational quotes for our fellow entrepreneurs.
Does business content need to be flat and dull? No, it doesn’t and there are many simple techniques businesses can to do to help ignite content.
Several weeks ago we shared tips on where to find your target audience on social media. Now that you have found your target audience, what are you going to do to keep them engaged?
A brand is so much more than a logo. In most cases there is a story and every good brand creates some form of emotional connection with their audience. We recognized the importance of using clear and consistent visuals and colour to communicate our brand. What better way to help us refine the elements used to strengthen and promote our brand than to create a brand style guide.
Every business begins with a story. From that story the brand comes to life and it becomes the foundation for the name and logo. It is unlikely the logo and brand name would come first.
You may already know there’s a science or psychology to color but what does it mean to you as a business owner or marketer? How much weight should you place on color in your marketing strategy?
New business owners are always excited to get their message out into the world. Starting out on social media though can be overwhelming especially if you are new to online marketing.
Ever wish your content would spread like weeds? There are some unique visual marketing tactics you, as a brand, can implement to grow your audience engagement. Visuals are used to enhance your content marketing message and the featured header image is no exception. Can you tell what has been captured in the photo?
You couldn’t escape it even if you wanted too. The ALS Ice Bucket Video Challenge was a viral marketing sensation last summer. Why did it work? What made this engaging health care marketing campaign so effective?
Biotech is an exciting field to be in when you are a researcher. You are always pushing the limits of your knowledge and looking for answers using a multitude of techniques and protocols.