The holidays are the perfect time to get your marketing content ready to sparkle and shine. We are going to share the best in brain research so you can take your marketing strategy from bah-humbug to fa-la-la fabulous.
Emotion is the tool you need to create content that captures the attention of your target audience. You need to engage their brains then their hearts if you want your content to be shared across networks and social media platforms.
Creating and sharing content designed to capture everyone’s attention ends up capturing no attention at all. Why is that? Brains can spot and avoid generic ads, stock photos and one size fits all content from a mile away.
Once you have devised a solid strategic presentation (part 1 of this post), you can focus on designing the perfect visual companion that will further inspire your audience.
An idea is powerless unless it is conveyed in a way that resonates with an audience. Delivering a dreadful presentation could cause your innovation to fail or seriously harm your brand’s reputation.
Summer solstice has finally arrived which means the official kick-off of summer holidays are well on their way for many marketers and business owners. Before you trade in loafers for sandals here are 6 tips to get your creative juices flowing.
A marketing strategy that is anchored to engaging the brain of your target audience will succeed.
Wherever you are in your digital marketing strategy a content audit is always something you need to make time for.
We all know standing out with visual content is critical but you may be overlooking the potential images can have on improving your inbound traffic through SEO.
Visuals are the best way to grab your target audience by the brain.